6 Topics Subject Matter Experts Need to Address
Lesson 1: Addressing Cost and Competitors as an SME /4 | 24:11min
Lesson 2: Addressing Problems & Comparisons as an SME /4 | 15:18min
About this courseVideos: 13|Length: 57:37min|Last Updated: 07/02/2020
Hey Subject Matter Experts, as you can guess by the title of this course, there are 6 topics your marketing team needs your help in creating. But why do YOU need to help? Why can’t marketing just do this on their own?
Well, this course, we’ll answer that question and also:
- Why these topics are important
- Overcoming objections to answering these questions
- Why SME participation is so important for each type
- How SMEs can help bring these pieces to life
- Important considerations to keep in mind while creating this content
This course is a great fit for sales people, leadership teams, and of course, subject matter experts who care about producing high quality content on your website to drive more traffic and give your sales team more qualified leads to convert into paying customers. We can all agree that’s important to everyone in your organization, right?
By the end of this course, you’ll have a much clearer understanding of the most critical pieces of content any business can create for their prospects, and how and WHY you, the SME need to help create an amazing piece of content.
In this lesson, you’ll learn why reviews and best of lists are critical to your content strategy, and more importantly, why input from subject matter experts can define the difference between mediocre and world-class content.
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