Crafting "Selling Seven" Videos That Convert
Lesson 1: The Most Common Mistakes with The Selling Seven /4 | 15:32min
Lesson 2: Creating a Selling Seven Framework /5 | 14:29min
Lesson 3: How To Make Selling Seven Videos That Master the Principles /9 | 33:50min
About this courseVideos: 19|Length: 1:05hr|Last Updated: 07/02/2020
In this course you’ll learn how a company can create Selling Seven videos for their website while implementing all of IMPACT’s best practices. From video ideation and prioritization to publishing and hosting best practices, this course will teach you how to master your own Selling Seven video strategy, top to bottom.
This course is a great fit for videographers and content marketing managers who are already familiar with the Selling Seven and are ready to start planning the production of their own videos. For those of you in sales or service who will be participating in these types of videos, this is critical information as well.
By the end, your content team will have a shared understanding of the purpose of Selling Seven videos. You will also know how to execute each video’s pre-production in a way that avoids common mistakes. Finally, you’ll know how to go about scheduling the shoots and hosting the content to track the viewer analytics behind your website videos.
In this lesson we break down the best practices of how to produce each individual Selling Seven video so that you are able to determine what should and shouldn’t be included in each, as well as how they should be produced. By the end of this lesson you will be ready to script every single type of Selling Seven video, knowing that you’re following the best practices.