About the Course
As a B2B marketer, you know how valuable a strong brand presence is on all social media channels. You constantly engage, comment, post, share - all the things every blog or article has told you to do to make it on social.
But these platforms have a secret - they want to make money.
Okay, maybe it’s not a secret. But it’s true. And because they’ve spent billions of dollars developing complex AI and algorithms to provide users the best experience possible, they want to be reimbursed. I don’t blame them.
This is why channels such as Facebook and LinkedIn make getting your brand’s posts and content almost impossible to be seen organically within their user’s feeds, and want you to have to pay for that kind of invaluable exposure.
Maybe you are no stranger to the paid media advertising game - you’ve developed strategies around Google search and maybe even Facebook. But there is one platform that tends to scare people when it comes time to whip out that credit card. And that’s LinkedIn.
That’s where this course comes in.
Upon completion of the Introduction to LinkedIn Advertising, you’ll learn just how powerful LinkedIn ads can be for your B2B brand, how to make the most of your budget within the platform, and what to look for when managing these campaigns.
You’ll also learn how to best use LinkedIn’s most valuable feature - Audience Targeting. Say hello to the most popular ABM strategy tool you’ve probably never even thought of.
This course is a great fit for digital marketers who are ready to invest in social advertising in a way that is guaranteed to drive the most qualified B2B traffic to your site and explore a brand new profit center.
Course Overview1 Video 2:39min
Overview (2:39min) 2:39min
What is LinkedIn Advertising & How Does it Work?3 Videos 4:45min
What is LinkedIn Advertising? (2:12min) 2:12min
How Does LinkedIn Advertising Work? (1:34min) 1:34min
Assignment (0:59min) 0:59min
How to Start With LinkedIn Advertising3 Videos 6:25min
Creating Your LinkedIn Campaign Manager (2:12min) 2:12min
LinkedIn Insight Tag (2:38min) 2:38min
Assignment (1:35min) 1:35min
Different Types of Ad Campaigns on LinkedIn4 Videos 10:23min
Different Types of Ad Campaigns on LinkedIn (2:35min) 2:35min
Types of LinkedIn Ads: Visual (3:45min) 3:45min
Types of LinkedIn Ads: Text-Based (3:12min) 3:12min
Assignment (0:51min) 0:51min
Building Qualified LinkedIn Audiences5 Videos 13:20min
How Does LinkedIn Build Audiences? (2:18min) 2:18min
Audiences Based on Individual Job Experience (2:46min) 2:46min
Audiences Based on Company Profile (4:05min) 4:05min
Audiences Based on Interests & Traits (2:51min) 2:51min
Assignment (1:20min) 1:20min
How to Take Advantage of Matched Audiences3 Videos 9:05min
What is a Matched Audience? (5:38min) 5:38min
Insight Tag Audiences (2:28min) 2:28min
Assignment (0:59min) 0:59min
How to Manage Your LinkedIn Campaigns3 Videos 11:40min
Budget Tracking with LinkedIn Ads (3:28min) 3:28min
LinkedIn Ad Metrics to Keep Your Eye On (4:50min) 4:50min
How to Scale Up Your LinkedIn Advertising (3:22min) 3:22min
This Course Includes
- Last Updated: September 15, 2020
- 1.0 hours on-demand video
- 7 lessons
- Full lifetime access
- Access on any internet-connected device