How to Build a Content Strategy in the Digital Age

Create a content strategy that will actually work. Learn how search has evolved, the new structure you should use to frame your content strategy, and what has changed in the new age of search.

by

Liz Moorehead

About the Course

Create a content strategy that will actually work. Learn How search has evolved, new content architecture you need to use to frame your content strategy, doing content the right way in the new age of search.

Course Content

Introduction
What are Topic Clusters and Content Pillars?
How to Build a Topic Cluster
How to Create a Content Pillar
How to Create the Perfect Content Calendar

Instructor

Liz Moorehead My love languages are AP Stylebook, Fast and Furious movies, cold weather, Han Solo, and peanut butter and jelly sandwiches. 2 Courses

As IMPACT’s editorial director, Liz empowers IMPACT to fulfill its purpose of being the #1 teacher in the digital sales and marketing space for growth-focused business leaders and professionals through the strategic development and execution of our content and video strategies. She is also the editor for IMPACT’s news coverage, and a content “therapist” for established and developing thought leaders. Additionally, she is a high-energy keynote speaker and podcast host who is on a one-woman mission to “unsuck” the content creation process. More specifically, she’s always dreaming up new tools, processes, and strategies to make creating absurdly helpful, insanely memorable, revenue-generating content easy for everyone. Outside of the office, she’s a freelance beer writer, an avid road-tripper and traveler, a workout nut with questionable coordination skills, and a steadfast fan cheering on her hometown Washington, D.C., sports teams from afar. #natitude

This Course Includes

  • Last Updated: September 15, 2020
  • 0.5 hours on-demand video
  • 5 lessons
  • Full lifetime access
  • Access on any internet-connected device

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